Prayer Clothes Clothing (Brand) Our goal is to make beautiful things for the most important time of the day, prayer time is our self-care time Alef Meem (formerly Dana Ware) was established in 2019, under a license from Al Dana General Trading Store Company. Alef Meem is based on a woman's need for high-quality, breathable, comfortable and elegant prayer clothes. Our vision is to build an elegant brand that celebrates prayer and our Islamic values, and your brand of choice for all your prayer needs.